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In a TV ad during the holy month of Ramadan, TE Egypt decided to drop naked the 3 mobile operators in Egypt and remind the public that the 3 current mobile operates did indeed betrayed us all and allied with Mubarak's regime and submited to an "ORAL REQUEST" and a human rights violation and cut the communication during Egypt's revolution Jan 28th. 

In the TV ad, 1:02-1:28 showing a worried mum anxiously trying to reach her son using her mobile phone with no hope, as communication is down, and in another frame a young boy showing out of the rubbles troughing away his mobile phone and picking a landline to call his mum on home landline.

TE Egypt is expected to operate a new mobile network within the few next months and with this ad, its quite obvious TE Egypt is openly expressing that it will adapt more of that confrontation in more ads to follow.

According to my personal estimation, I believe TE Egypt to gain more than 35% mobile share market in its first year only, depending on the tremendous hate for the current 3 operators, not to mention that TE Egypt will be the only national mobile operator and especially with Sisi in office which his views seems to adapt nationalism I see even better outcome for TE Egypt.


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Ronald Koukjian, Cairo OMD EMEA General Manger, Vodafone Egypt's "Media Agency" had to show his hate as well. The man behind OMD the company that made its way with VodafoneEgypt following JWT failure, took him 2 years in pain and marketing failure with campaigns like "Vodafone Shukran", "Vodafone The Selaawa" & "Monir" to blow it away today. He couldn't take it anymore..he had to show us his hate & anger and obviously how cheap he is!
 You only see it (Vodafone Egypt) successful because your only being paid by Vodafone Egypt, how cheap you had to do the marketing yourself online! I hope your being paid per tweet.. How pathetic!! Thats also called hooking & kissing ass you know?


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